From AI transcription UX to data pipeline dashboards, I’ve spent the last 15 years shipping all kinds of products and driving business outcomes for a wide variety of users and use-cases.
I’m currently a senior designer at Flock Safety, where we research, design and build software + hardware to support and enhance public safety efforts across more than 5,000 communities.
dmbellia@gmail.com
Vannevar Labs
Senior Product Designer
2024 - 2025
VannevarLabs.com
Marketing
Web design
I collaborated with one other designer to give our marketing site a visual refresh. The goal was to more clearly articulate our brand story, while making the site feel more approachable without completely overhauling. While the bandwidth wasn’t available for a full update on branding, messaging and structure, there was room to take a visual pass, including animations, typography and some key aspects of the IA. //Shipped 2024
Fivetran
Senior Product Designer
2021 - 2024
Account Dashboard
UI/UX
Web app
Self Service & Support UX
UI/UX
Web app
System Keys Management
UI/UX
Web app
Axon
Lead Product Designer
Senior Product Designer
Product Designer
2014 - 2021
Axon Performance
UI/UX
Data visualization
Web app
Transcription Assistant
UI/UX
AI
Web app
Redaction Studio
UI/UX
AI
Web app
Filmic
UI Designer
2013
Filmic Pro App
UI/UX
Mobile app
The Filmic app was used by amateur and professional cinematographers to unlock the most functionality from a mobile device’s camera and mic. I worked with the team on visual treatments, UI improvements, audio UX and other objectives. //Shipped 2013
Hardware
Sportworks Plaza bike rack
Hardware
The Sportworks Plaza rack was a modular, public bike rack designed for 1 or 2-sided bike storage. I designed it around a single “spine” that was mounted to the ground, which gave both Sportworks and the customer the freedom to define how many bike stalls they desired for a given application. The rack was meant to lean the bike inward when parked, allowing it to remain upright but in contact with the rack to avoid falling over. //Shipped 2012
Nixon Stylus Headphones
Hardware
The Nixon Stylus was a can-style, single-cord headphone for commuters and light DJ-use. While the underlying electrical engineering was already complete, I worked with the team at Nixon to refine the overall proportions and ergonomics, color and material choices, as well branding placement. I likewise produced assets for marketing and packaging materials. //Shipped 2012
Hyperlite System Wakeboard Bindings
Hardware
With the introduction of wakeboard parks where riders would get pulled by a rope tow system as opposed to a boat, if a rider fell they needed the ability to quickly unbuckle their board to more easily swim to shore. While at Pillar Product Design, I worked with the included teams to help develop the first wakeboard boot/binding combo to solve the aforementioned problem. In this effort, I helped lead concept work, ergonomic studies and industrial design refinement to both match the brand aesthetic and trends we saw elsewhere in the industry.
//Shipped 2013
AmbientL.ght Case Study 1
Hardware
A smaller project to explore a hardware-less lighting system for indoor, task and ambient use. I explored a variety of material combinations, eventually landing on a metal, powder-coated shade with wood and aluminum accents throughout. An exposed cord, while white in the hero image above, was spec’d to be customer-configurable per the desired environment and use-case. //Completed 2011
About Me
Hi! My name is Dan Bellia and I’m currently based Bend, OR where I’m a senior product designer on the exceptionally talented design team at Flock Safety. Previously, I was designing software for Fivetran and Axon, among others.
I grew up in Seattle, Wa and graduated from the California College of the Arts (CCA) in San Francisco, where I studied industrial design. While I enjoyed designing hardware in the early portion of my career, the software/UI+UX world quickly captured my attention and I pivoted accordingly. As such, I’ve since spent the last 15yrs of my career pursuing the best research, iteration, and design methodologies possible - shipping everything from features and design systems to full-blown software products across a variety of industries.
Outside of work, my wife and I spend our time juggling our two boys (1yr and 3yrs), MTBing, snowboarding and ski touring. Time permitting, I do still find myself building physical things, like the home office pod you might see me working in (on camera) or the camper van I retrofitted for our family adventures throughout the PNW.
I take a great deal of pride in being father and maintaining a healthy work/life balance - it’s a huge part of why we live here in Bend. But I also go to great lengths to ensure that everything I research, iterate on and ship is extremely high in quality; solving real problems with understood results. The work you see above is just a glimpse into my professional experience, glossy representations of extremely dense bodies of work. I’d love to tell you more about the problems, processes and outcomes - please hit me up if you’d like to chat, grab a beer or cruise through a case study or two. Cheers!
© Daniel Bellia
dmbellia@gmail.com
From AI transcription UX to data pipeline dashboards, I’ve spent the last 15 years shipping all kinds of products and driving business outcomes for a wide variety of users and use-cases.
I’m currently a senior designer at Flock Safety, where we research, design and build software + hardware to support and enhance public safety efforts across more than 5,000 communities.
Vannevar Labs
Senior Product Designer
2024 - 2025
My role at Vannevar is broad, but my core focus is owning all design competencies in our targeting business unit. This includes workflows around search, data consumption and results management, leveraging one of the biggest unclassified datasets and a vast set of AI/LLM capabilities to aid in counter-terrorism, and counter-narcotics efforts.
Much of my work here is in-flight or highly confidential, and as such, cannot be represented on this site.
VannevarLabs.com
Marketing
Web design
I collaborated with one other designer to give our marketing site a visual refresh. The goal was to more clearly articulate our brand story, while making the site feel more approachable without completely overhauling. While the bandwidth wasn’t available for a full update on branding, messaging and structure, there was room to take a visual pass, including animations, typography and some key aspects of the IA. //Shipped 2024
More content coming soon
I’ve got a lot exciting work in progress. The features and products that ship (and are legally viewable by the public) will be updated here.
Fivetran
Senior Product Designer
2021 - 2024
Fivetran is an automated data integration platform that offers a convenient solution for businesses to consolidate and sync data. The Fivetran Dashboard is the core user-facing product, functioning as an easy and intuitive interface for controlling and managing all aspects of data movement and configuration throughout the user’s pipeline(s).
While at Fivetran, I was one of two designers on the “Everyday Use” team, where we researched, documented, designed and shipped features for the most common and highly-trafficked functions of the product. Below are a few of the projects I designed and shipped while part of this team.
Account Dashboard
UI/UX
Web app
The account dashboard was a project aiming to completely overhaul the structure of the app. For both business opportunities and UX gains, the updates here had cascading implications. I worked with a small team to revamp the navigation, most of the pages throughout the app, while also introducing a variety of new patterns that required cross-functional collaboration with product, engineering and the DS teams.
//Shipped 2024
Self Service & Support UX
UI/UX
Web app
The self service initiative was a push to improve deflection and reduce the number of support tickets. For this project, myself and a PM researched, iterated and executed this work to bring support content right to the user, in the context of the page they were currently interacting with. In addition, I also designed a long-term vision for this initiative to expand into, including AI chat and error-detection functionality. //Shipped 2024
System Keys Management
UI/UX
Web app
The goal of the System Keys initiative was to provide a concise set of controls and user visibility into system key management across accounts and destinations. This project aimed to provide account and database admins with ample amount of control to effectively and safely create, rotate, grant permissions (and more) to their system keys. // Completed 2024
Axon
Lead Product Designer
Senior Product Designer
Product Designer
2014 - 2021
Axon is a industry-leading software and hardware company that designs and builds complex product ecosystems in the law enforcement space. From tasers to body cameras to software, Axon has it’s hands in a wide variety of functions that are incredibly influential and valuable to the public safety space.
I worked across a number of teams while at Axon, focused on the digital evidence management aspects of the their software offering. Much of my work focused on AI and media redaction, along with compliance and video playback.
Axon Performance
UI/UX
Data visualization
Web app
Axon Performance is a police compliance product that I helped bring from 0 to 1. Myself and a PM researched, iterated upon and built this web app from scratch, working with eng to ensure that the data quality and indicated accuracy was represented in the best ways possible.
Shipped 2019 // See it in action at Axon.com
Transcription Assistant
UI/UX
AI
Web app
Axon Performance is a police compliance product that I helped bring from 0 to 1. Myself and a PM researched, iterated upon and built this web app from scratch, working with eng to ensure that the data quality and indicated accuracy was represented in the best ways possible.
Shipped 2019 // See it in action at Axon.com
Redaction Studio
UI/UX
AI
Web app
Axon Performance is a police compliance product that I helped bring from 0 to 1. Myself and a PM researched, iterated upon and built this web app from scratch, working with eng to ensure that the data quality and indicated accuracy was represented in the best ways possible.
Shipped 2019 // See it in action at Axon.com
Filmic
UI Designer
2013-2014
At the time, Filmic represented the cutting edge of what could be done with smartphone in the world of cinematography. This native app bypassed much of the typical functionality a user gets from their camera app, unlocking an immense amount of control over aperture, color balance, audio gains, etc.
My role with Filmic was to work through a variety of visual design updates as well as define some UX for a number of controls within the app. I worked closely with the founder and the lead engineer to define scope, hone in on functional and visual goals, and implement at the highest fidelity possible.
Filmic Pro App
UI/UX
Mobile app
The Filmic app was used by amateur and professional cinematographers to unlock the most functionality from a mobile device’s camera and mic. I worked with the team on visual treatments, UI improvements, audio UX and other objectives. //Shipped 2013
Hardware
Prior to my complete transition to software, much of my early-career focus was in the hardware space. With a background in Industrial Design, I worked with a variety of companies and teams to research, refine and ship a broad spectrum of a hardware products. Below are a few of the products I helped bring to life.
Sportworks Plaza Bike rack
Hardware
The Sportworks Plaza rack was a modular, public bike rack designed for 1 or 2-sided bike storage. I designed it around a single “spine” that was mounted to the ground, which gave both Sportworks and the customer the freedom to define how many bike stalls they desired for a given application. The rack was meant to lean the bike inward when parked, allowing it to remain upright but in contact with the rack to avoid falling over. //Shipped 2012
Nixon Stylus Headphones
Hardware
The Nixon Stylus was a can-style, single-cord headphone for commuters and light DJ-use. While the underlying electrical engineering was already complete, I worked with the team at Nixon to refine the overall proportions and ergonomics, color and material choices, as well branding placement. I likewise produced assets for marketing and packaging materials.
//Shipped 2012
Hyperlite Wakeboard Bindings
Hardware
With the introduction of wakeboard parks where riders would get pulled by a rope tow system as opposed to a boat, if a rider fell they needed the ability to quickly unbuckle their board to more easily swim to shore. While at Pillar Product Design, I worked with the included teams to help develop the first wakeboard boot/binding combo to solve the aforementioned problem. In this effort, I helped lead concept work, ergonomic studies and industrial design refinement to both match the brand aesthetic and trends we saw elsewhere in the industry.
//Shipped 2013
AmbientL.ght Case Study 1
Hardware
A smaller project to explore a hardware-less lighting system for indoor, task and ambient use. I explored a variety of material combinations, eventually landing on a metal, powder-coated shade with wood and aluminum accents throughout. An exposed cord, while white in the hero image above, was spec’d to be customer-configurable per the desired environment and use-case.
//Completed 2011
About me
Hi! My name is Dan Bellia and I’m currently based Bend, OR where I’m a senior product designer on the exceptionally talented design team at Flock Safety. Previously, I was designing software for Fivetran and Axon, among others.
I grew up in Seattle, Wa and graduated from the California College of the Arts (CCA) in San Francisco, where I studied industrial design. While I enjoyed designing hardware in the early portion of my career, the software/UI+UX world quickly captured my attention and I pivoted accordingly. As such, I’ve since spent the last 15yrs of my career pursuing the best research, iteration, and design methodologies possible - shipping everything from features and design systems to full-blown software products across a variety of industries.
Outside of work, my wife and I spend our time juggling our two boys (1yr and 3yrs), MTBing, snowboarding and ski touring. Time permitting, I do still find myself building physical things, like the home office pod you might see me working in (on camera) or the camper van I retrofitted for our family adventures throughout the PNW.
I take a great deal of pride in being father and maintaining a healthy work/life balance - it’s a huge part of why we live here in Bend. But I also go to great lengths to ensure that everything I research, iterate on and ship is extremely high in quality; solving real problems with understood results. The work you see above is just a glimpse into my professional experience, glossy representations of extremely dense bodies of work. I’d love to tell you more about the problems, processes and outcomes - please hit me up if you’d like to chat, grab a beer or cruise through a case study or two. Cheers!
© Daniel Bellia
All Rights Reserved
dmbellia@gmail.com
Remote / Bend, OR
dmbellia@gmail.com
From AI transcription UX to data pipeline dashboards, I’ve spent the last 15 years shipping all kinds of products and driving business outcomes for a wide variety of users and use-cases.
I’m currently a senior designer at Flock Safety, where we research, design and build software + hardware to support and enhance public safety efforts across more than 5,000 communities.
Vannevar Labs
Senior Product Designer
2024 - 2025
My role at Vannevar is broad, but my core focus is owning all design competencies in our targeting business unit. This includes workflows around search, data consumption and results management, leveraging one of the biggest unclassified datasets and a vast set of AI/LLM capabilities to aid in counter-terrorism, and counter-narcotics efforts.
Much of my work here is in-flight or highly confidential, and as such, cannot be represented on this site.
VannevarLabs.com
Marketing
Web design
I collaborated with one other designer to give our marketing site a visual refresh. The goal was to more clearly articulate our brand story, while making the site feel more approachable without completely overhauling. While the bandwidth wasn’t available for a full update on branding, messaging and structure, there was room to take a visual pass, including animations, typography and some key aspects of the IA. //Shipped 2024
See it in action
More content coming soon
I’ve got a lot exciting work in progress. The features and products that ship (and are legally viewable by the public) will be updated here.
Fivetran
Senior Product Designer
2021 - 2024
Fivetran is an automated data integration platform that offers a convenient solution for businesses to consolidate and sync data. The Fivetran Dashboard is the core user-facing product, functioning as an easy and intuitive interface for controlling and managing all aspects of data movement and configuration throughout the user’s pipeline(s).
While at Fivetran, I was one of two designers on the “Everyday Use” team, where we researched, documented, designed and shipped features for the most common and highly-trafficked functions of the product. Below are a few of the projects I designed and shipped while part of this team.
Account Dashboard
UI/UX
Web app
The account dashboard was a project aiming to completely overhaul the structure of the app. For both business opportunities and UX gains, the updates here had cascading implications. I worked with a small team to revamp the navigation, most of the pages throughout the app, while also introducing a variety of new patterns that required cross-functional collaboration with product, engineering and the DS teams. //Shipped 2024
See it in action
Self Service & Support UX
UI/UX
Web app
The self service initiative was a push to improve deflection and reduce the number of support tickets. For this project, myself and a PM researched, iterated and executed this work to bring support content right to the user, in the context of the page they were currently interacting with. In addition, I also designed a long-term vision for this initiative to expand into, including AI chat and error-detection functionality. //Shipped 2024
Detail coming soon
System Keys Management
UI/UX
Web app
The goal of the System Keys initiative was to provide a concise set of controls and user visibility into system key management across accounts and destinations. This project aimed to provide account and database admins with ample amount of control to effectively and safely create, rotate, grant permissions (and more) to their system keys. // Completed 2024
Detail coming soon
Axon
Lead Product Designer
Senior Product Designer
Product Designer
2014 - 2021
Axon is a industry-leading software and hardware company that designs and builds complex product ecosystems in the law enforcement space. From tasers to body cameras to software, Axon has it’s hands in a wide variety of functions that are incredibly influential and valuable to the public safety space.
I worked across a number of teams while at Axon, focused on the digital evidence management aspects of the their software offering. Much of my work focused on AI and media redaction, along with compliance and video playback.
Axon Performance
UI/UX
Data visualization
Web app
Axon Performance is a police compliance product that I helped bring from 0 to 1.
Shipped 2019 // See it in action at Axon.com
View project
Transcription Assistant
UI/UX
AI
Web app
The Axon Transcription Assistant was a feature-set I worked on with one PM and a small engineering team, leveraging AI transcription to help with video/audio evidence review, as well as report writing. Our core hypothesis was that an 80-90% accurate transcript could be more easily interpreted or edited to a 100% accurate output than doing so from scratch (or consuming raw audio). We brought this competency from 0-1, where I crafted both a V1 and broader vision for report writing UX, A/V redaction and more, unlocking benchmarked efficiency gains across the platform. // Shipped 2020
See it in action
Redaction Studio
UI/UX
AI
Web app
The Redaction Studio represented a massive business hurtle for the body camera sector, as any digital evidence disclosed to the public must have all included PII redacted. Therefore, this function was much key piece to the digital evidence management ecosystem, and represented a set of exciting opportunities to weave AI into the core functions. I worked with one PM and small engineering team to research, benchmark, refine and ship this product. // Shipped 2019
See it in action
Filmic
UI Designer
2013-2014
At the time, Filmic represented the cutting edge of what could be done with smartphone in the world of cinematography. This native app bypassed much of the typical functionality a user gets from their camera app, unlocking an immense amount of control over aperture, color balance, audio gains, etc.
My role with Filmic was to work through a variety of visual design updates as well as define some UX for a number of controls within the app. I worked closely with the founder and the lead engineer to define scope, hone in on functional and visual goals, and implement at the highest fidelity possible.
Filmic Pro App
UI/UX
Mobile app
The Filmic app was used by amateur and professional cinematographers to unlock the most functionality from a mobile device’s camera and mic. I worked with the team on visual treatments, UI improvements, audio UX and other objectives. //Shipped 2013
See it in action
Hardware
Industrial Designer
2011-2014
Prior to my complete transition to software, much of my early-career focus was in the hardware space. With a background in Industrial Design, I worked with a variety of companies and teams to research, refine and ship a broad spectrum of a hardware products. Below are a few of the products I helped bring to life.
Sportworks Plaza Bike rack
Hardware
The Sportworks Plaza rack was a modular, public bike rack designed for 1 or 2-sided bike storage. I designed it around a single “spine” that was mounted to the ground, which gave both Sportworks and the customer the freedom to define how many bike stalls they desired for a given application. The rack was meant to lean the bike inward when parked, allowing it to remain upright but in contact with the rack to avoid falling over. //Shipped 2012
See it in action
Nixon Stylus Headphones
Hardware
The Nixon Stylus was a can-style, single-cord headphone for commuters and light DJ-use. While the underlying electrical engineering was already complete, I worked with the team at Nixon to refine the overall proportions and ergonomics, color and material choices, as well branding placement. I likewise produced assets for marketing and packaging materials.
//Shipped 2012
Hyperlite Wakeboard Bindings
Hardware
With the introduction of wakeboard parks where riders would get pulled by a rope tow system as opposed to a boat, if a rider fell they needed the ability to quickly unbuckle their board to more easily swim to shore. While at Pillar Product Design, I worked with the included teams to help develop the first wakeboard boot/binding combo to solve the aforementioned problem. In this effort, I helped lead concept work, ergonomic studies and industrial design refinement to both match the brand aesthetic and trends we saw elsewhere in the industry.
//Shipped 2013
AmbientL.ght Case Study 1
Hardware
A smaller project to explore a hardware-less lighting system for indoor, task and ambient use. I explored a variety of material combinations, eventually landing on a metal, powder-coated shade with wood and aluminum accents throughout. An exposed cord, while white in the hero image above, was spec’d to be customer-configurable per the desired environment and use-case.
//Completed 2011
About me
Hi! My name is Dan Bellia and I’m currently based Bend, OR where I’m a senior product designer on the exceptionally talented design team at Flock Safety. Previously, I was designing software for Fivetran and Axon, among others.
I grew up in Seattle, Wa and graduated from the California College of the Arts (CCA) in San Francisco, where I studied industrial design. While I enjoyed designing hardware in the early portion of my career, the software/UI+UX world quickly captured my attention and I pivoted accordingly. As such, I’ve since spent the last 15yrs of my career pursuing the best research, iteration, and design methodologies possible - shipping everything from features and design systems to full-blown software products across a variety of industries.
Outside of work, my wife and I spend our time juggling our two boys (1yr and 3yrs), MTBing, snowboarding and ski touring. Time permitting, I do still find myself building physical things, like the home office pod you might see me working in (on camera) or the camper van I retrofitted for our family adventures throughout the PNW.
I take a great deal of pride in being father and maintaining a healthy work/life balance - it’s a huge part of why we live here in Bend. But I also go to great lengths to ensure that everything I research, iterate on and ship is extremely high in quality; solving real problems with understood results. The work you see above is just a glimpse into my professional experience, glossy representations of extremely dense bodies of work. I’d love to tell you more about the problems, processes and outcomes - please hit me up if you’d like to chat, grab a beer or cruise through a case study or two. Cheers!
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© Daniel Bellia
All Rights Reserved