Dan Bellia // Resume

As product designer at Flock Safety, I currently own our geospatial mapping experience “Real Time”, as well as our forward-facing in-car and CAD-focused software products. My role focuses on a high degree of user testing and validation, and strategic product enhancements and overhauls to ensure our mission-critical control surfaces cater to the growing needs of our customers.

At Vannevar Labs, I researched, designed and built software in the national security and defense sectors. In this role, I owned design and UX in our Targeting business unit, where we aimed to support non-kinetic and intelligence missions for the US government and its allies. These workflows included AI-driven summaries, extracted insights and mission-driven consolidation of results.

I was the senior designer responsible for our core product, the Fivetran Account Dashboard. In this role I spent time researching and validating customer needs and shipping multiple product enhancements, one of which improved productivity across three core workflows and exceeded our team’s performance KPIs by a benchmarked 32–55%.

I functioned as design lead across a variety of projects within the Digital Evidence Management platform (DEMs). Three of the most notable products I brought from 0 to 1: Redaction Studio, Axon Performance (dashboard and compliance analytics) and Axon Transcription (AI transcription). All three of these products were critical to broader user needs, unlocking sales avenues for over a hundred key accounts. I also managed two remote designers, while providing design and strategic oversight across five unique product groups.

In this multidisciplinary role I owned and designed mobile apps for sales associates and shoppers, with the goal of rethinking brick and mortar retail. I also designed the marketing website, marketing campaign collateral and the physical store, including the patented product distribution system. During this time I also collected and benchmarked key customer journeys for ongoing improvement.

I worked with a small team to iterate upon and build a native mobile videography app called Filmic Pro, where I focused on both the visual design and UX of the filming and settings experience. This would go on to be the first mobile app used to shoot an award-winning film at Sundance.

My role as industrial designer focused on rapid iteration, ergonomics, CMF and pushing industry trends. I had the privilege to research, design and test physical products across a variety of industries, for companies such as BlackRapid, Hyperlite Wakeboards, Nixon, Flow Snowboards, and more.

Bachelor of Fine Arts in Industrial Design

Industrial Design